{"id":8947,"date":"2025-02-04T12:44:53","date_gmt":"2025-02-04T11:44:53","guid":{"rendered":"https:\/\/saccosystem.com\/?p=8947"},"modified":"2025-02-04T12:44:53","modified_gmt":"2025-02-04T11:44:53","slug":"comprendre-les-preferences-des-consommateurs-pour-les-alternatives-alimentaires-a-base-vegetale-letude-2","status":"publish","type":"post","link":"https:\/\/saccosystem.com\/fr\/blog\/comprendre-les-preferences-des-consommateurs-pour-les-alternatives-alimentaires-a-base-vegetale-letude-2\/","title":{"rendered":"Comprendre les pr\u00e9f\u00e9rences des consommateurs pour les alternatives alimentaires \u00e0 base v\u00e9g\u00e9tale \u2013 L&rsquo;\u00e9tude"},"content":{"rendered":"<div class=\"breadcrumbs style-1\"\">\n            <div class=\"row\">\n            <div class=\"col\">\n                <div class=\"pages\">\n            <span class=\"page parent\"><a href=\"https:\/\/saccosystem.com\/fr\/articles-de-blog\/\">Blog<\/a><span class=\"separator\">&gt;<\/span><\/span><span class=\"page current\">Comprendre les pr\u00e9f\u00e9rences des consommateurs pour les alternatives alimentaires \u00e0 base v\u00e9g\u00e9tale \u2013 L&rsquo;\u00e9tude<\/span>                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<div class=\"title-style-blog\">\n            <div class=\"row\">\n            <div class=\"col\">\n                <h1>\n                    Comprendre les pr\u00e9f\u00e9rences des consommateurs pour les alternatives alimentaires \u00e0 base v\u00e9g\u00e9tale \u2013 L&rsquo;\u00e9tude                <\/h1>\n                <div class=\"blog-tags tags\">\n                    <div class=\"tag\"><a href=\"https:\/\/saccosystem.com\/fr\/articles-de-blog\/\/?tag=probiotiques\">Probiotiques<\/a><\/div>                <\/div>\n                <h2 class=\"date\">\n                    04\/02\/2025                <\/h2>\n            <\/div>\n        <\/div>\n    <\/div>\n\n<figure class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1810\" src=\"https:\/\/saccosystem.com\/wp-content\/uploads\/2025\/02\/Postbiotici-scaled.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"I postbiotici (o microrganismi inattivati) cosa sono, i vantaggi\" style=\"object-fit:cover;\" srcset=\"https:\/\/saccosystem.com\/wp-content\/uploads\/2025\/02\/Postbiotici-scaled.jpg 2560w, https:\/\/saccosystem.com\/wp-content\/uploads\/2025\/02\/Postbiotici-300x212.jpg 300w, https:\/\/saccosystem.com\/wp-content\/uploads\/2025\/02\/Postbiotici-1024x724.jpg 1024w, https:\/\/saccosystem.com\/wp-content\/uploads\/2025\/02\/Postbiotici-768x543.jpg 768w, https:\/\/saccosystem.com\/wp-content\/uploads\/2025\/02\/Postbiotici-1536x1086.jpg 1536w, https:\/\/saccosystem.com\/wp-content\/uploads\/2025\/02\/Postbiotici-2048x1448.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n<div class=\"wp-block-group row\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group col-lg-8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Alors que la demande d&rsquo;alternatives alimentaires \u00e0 base v\u00e9g\u00e9tale continue de cro\u00eetre, il est essentiel de comprendre les pr\u00e9f\u00e9rences et les go\u00fbts des consommateurs pour soutenir le d\u00e9veloppement de ce march\u00e9.<\/p>\n\n\n\n<p>Une \u00e9tude r\u00e9cente men\u00e9e dans les pays d\u2019Europe occidentale, centrale et septentrionale a explor\u00e9 les perceptions sensorielles des consommateurs concernant les alternatives v\u00e9g\u00e9tales actuellement disponibles, ainsi que leurs versions id\u00e9ales. L&rsquo;objectif \u00e9tait d&rsquo;identifier les \u00e9carts potentiels entre les attentes des consommateurs et les caract\u00e9ristiques sensorielles des alternatives alimentaires et boissons \u00e0 base v\u00e9g\u00e9tale existantes.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/saccosystem.com\/fr\/ingredients\/cultures-pour-produits-fermentes-dorigine-vegetale-vchoice\/\">VChoice<\/a><\/strong>, la gamme de ferments lactiques de <strong>Sacco System<\/strong>, est sp\u00e9cifiquement con\u00e7ue pour la production d&rsquo;aliments \u00e0 base v\u00e9g\u00e9tale. Cette gamme comprend des ferments de d\u00e9marrage, des ferments \u00e9paississants, des ferments m\u00e9sophiles et de nombreuses autres solutions adapt\u00e9es \u00e0 ce type de produits.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"666\" src=\"https:\/\/saccosystem.com\/wp-content\/uploads\/2023\/06\/consumatori-plantbased.jpg\" alt=\"\" class=\"wp-image-3160\" srcset=\"https:\/\/saccosystem.com\/wp-content\/uploads\/2023\/06\/consumatori-plantbased.jpg 1200w, https:\/\/saccosystem.com\/wp-content\/uploads\/2023\/06\/consumatori-plantbased-300x167.jpg 300w, https:\/\/saccosystem.com\/wp-content\/uploads\/2023\/06\/consumatori-plantbased-1024x568.jpg 1024w, https:\/\/saccosystem.com\/wp-content\/uploads\/2023\/06\/consumatori-plantbased-768x426.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group row\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group col-lg-8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Benchmarking sensoriel<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La recherche s\u2019est d\u00e9roul\u00e9e en deux \u00e9tapes : l\u2019\u00e9laboration d\u2019un vocabulaire sensoriel et une enqu\u00eate en ligne. Le benchmarking sensoriel a \u00e9t\u00e9 r\u00e9alis\u00e9 en utilisant une m\u00e9thode descriptive rapide, le <em>Rate-All-That-Apply<\/em>. L\u2019\u00e9tude s\u2019est concentr\u00e9e sur des alternatives v\u00e9g\u00e9tales \u00e0 des produits d\u2019origine animale populaires tels que le poulet, le b\u0153uf, les fromages semi-durs, les fromages frais, les yaourts et les laits.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9sultats cl\u00e9s<\/h2>\n\n\n\n<div style=\"height:32px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group row\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group col-lg-8\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Les r\u00e9sultats de l\u2019enqu\u00eate ont fourni des informations pr\u00e9cieuses sur les pr\u00e9f\u00e9rences des consommateurs pour diverses alternatives v\u00e9g\u00e9tales :<\/p>\n\n\n\n<p><strong>Fromages frais \u00e0 base v\u00e9g\u00e9tale<\/strong> : Les consommateurs souhaitent des alternatives avec un go\u00fbt et une odeur plus \u00e9quilibr\u00e9s, et plus proches de ceux du fromage, en \u00e9vitant les ar\u00f4mes artificiels. Ces attentes fournissent des indications pour le d\u00e9veloppement de produits dans cette cat\u00e9gorie.<\/p>\n\n\n\n<p><strong>Laits et yaourts \u00e0 base v\u00e9g\u00e9tale<\/strong> : Les consommateurs se sont montr\u00e9s globalement satisfaits des alternatives aux laits et yaourts \u00e0 base v\u00e9g\u00e9tale. Quelques ajustements sensoriels \u00e9taient souhait\u00e9s, notamment pour r\u00e9duire le go\u00fbt de c\u00e9r\u00e9ales et la douceur. Ces produits ont obtenu des scores \u00e9lev\u00e9s de satisfaction, refl\u00e9tant une acceptation positive.<\/p>\n\n\n\n<p><strong>Fromages semi-durs \u00e0 base v\u00e9g\u00e9tale<\/strong> : Ces alternatives ont re\u00e7u des scores de satisfaction inf\u00e9rieurs \u00e0 d\u2019autres cat\u00e9gories. Les consommateurs souhaitent des am\u00e9liorations sensorielles pour les rendre plus proches du fromage traditionnel, moins artificiels et plus savoureux.<\/p>\n\n\n\n<p><strong>B\u0153uf \u00e0 base v\u00e9g\u00e9tale<\/strong> : Les consommateurs ont exprim\u00e9 le d\u00e9sir d\u2019un go\u00fbt plus umami, avec une saveur et une odeur rappelant davantage le vrai b\u0153uf. Ces r\u00e9sultats soulignent l\u2019importance d\u2019am\u00e9liorer les caract\u00e9ristiques sensorielles pour offrir une exp\u00e9rience plus authentique.<\/p>\n\n\n\n<p><strong>Poulet \u00e0 base v\u00e9g\u00e9tale<\/strong> : Les pr\u00e9f\u00e9rences des consommateurs montrent un int\u00e9r\u00eat pour des alternatives offrant un go\u00fbt, une texture et une odeur similaires au poulet r\u00e9el. Cela sugg\u00e8re la n\u00e9cessit\u00e9 d&rsquo;am\u00e9liorations sensorielles dans cette cat\u00e9gorie.<\/p>\n\n\n\n<div style=\"height:48px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusions<\/h2>\n\n\n\n<p>Le preferenze dei consumatori e le percezioni sensoriali svolgono un ruolo vitale nell\u2019accettazione e nella Les r\u00e9sultats de cette \u00e9tude offrent des perspectives strat\u00e9giques pour le d\u00e9veloppement des alternatives alimentaires \u00e0 base v\u00e9g\u00e9tale. Ils permettent aux producteurs d\u2019identifier des axes d\u2019am\u00e9lioration et d\u2019innover pour r\u00e9pondre aux attentes des consommateurs. En comblant les \u00e9carts sensoriels et en int\u00e9grant les pr\u00e9f\u00e9rences des consommateurs, les entreprises peuvent saisir de nouvelles opportunit\u00e9s de march\u00e9 et r\u00e9pondre \u00e0 la demande croissante pour des options v\u00e9g\u00e9tales.<\/p>\n\n\n\n<p>Les pr\u00e9f\u00e9rences des consommateurs et les perceptions sensorielles jouent un r\u00f4le cl\u00e9 dans l\u2019acceptation et le succ\u00e8s des alternatives alimentaires \u00e0 base v\u00e9g\u00e9tale. Cet \u00e9tude met en lumi\u00e8re les \u00e9carts sensoriels entre les produits actuels et les versions id\u00e9ales en Europe. Avec une recherche et un d\u00e9veloppement continus, l\u2019avenir des alternatives v\u00e9g\u00e9tales s\u2019annonce prometteur, offrant aux consommateurs une gamme vari\u00e9e d\u2019options savoureuses et satisfaisantes.<\/p>\n\n\n\n<p>Un grand merci au D\u00e9partement des Sciences Alimentaires de l\u2019Universit\u00e9 de Copenhague et au <strong>Smart Protein Project<\/strong> pour leur contribution \u00e0 cette \u00e9tude.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<div class=\"block learn-more no-margin-top\">\n                    <div class=\"row\">\n                <div class=\"col-xxl-6\">\n                                <h2>\n                    Ressources attach\u00e9es                <\/h2>\n                                                                                    <div class=\"list\">\n                                                    <div class=\"item\">\n                                        <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0950329323000691\" target=\"_blank\" rel=\"noopener\">\n                                            <span class=\"title\">\n                                                <span class=\"icon\">\n                                                <svg width=\"26\" height=\"26\" viewBox=\"0 0 26 26\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M13 25.6668C11.2634 25.6668 9.62449 25.3339 8.08337 24.6682C6.54226 24.0024 5.19826 23.0959 4.05137 21.9488C2.90426 20.8019 1.99782 19.4579 1.33204 17.9168C0.666263 16.3757 0.333374 14.7368 0.333374 13.0002C0.333374 11.2497 0.666263 9.60738 1.33204 8.07316C1.99782 6.53894 2.90426 5.19838 4.05137 4.0515C5.19826 2.90438 6.54226 1.99794 8.08337 1.33216C9.62449 0.666386 11.2634 0.333496 13 0.333496C14.7505 0.333496 16.3928 0.666386 17.927 1.33216C19.4613 1.99794 20.8018 2.90438 21.9487 4.0515C23.0958 5.19838 24.0023 6.53894 24.668 8.07316C25.3338 9.60738 25.6667 11.2497 25.6667 13.0002C25.6667 14.7368 25.3338 16.3757 24.668 17.9168C24.0023 19.4579 23.0958 20.8019 21.9487 21.9488C20.8018 23.0959 19.4613 24.0024 17.927 24.6682C16.3928 25.3339 14.7505 25.6668 13 25.6668ZM13 23.6385C13.6805 22.7361 14.2532 21.8258 14.718 20.9078C15.1829 19.9898 15.5616 18.9864 15.854 17.8975H10.146C10.4556 19.0206 10.8386 20.0412 11.295 20.9592C11.7513 21.8772 12.3196 22.7703 13 23.6385ZM10.418 23.2718C9.90693 22.5385 9.44793 21.7048 9.04104 20.7708C8.63415 19.8366 8.31793 18.8788 8.09237 17.8975H3.56937C4.2736 19.2822 5.21804 20.4455 6.40271 21.3875C7.58737 22.3293 8.92582 22.9574 10.418 23.2718ZM15.582 23.2718C17.0743 22.9574 18.4127 22.3293 19.5974 21.3875C20.782 20.4455 21.7265 19.2822 22.4307 17.8975H17.9077C17.6393 18.8873 17.3016 19.8493 16.8947 20.7835C16.488 21.7177 16.0505 22.5472 15.582 23.2718ZM2.73071 15.8975H7.68737C7.6036 15.4019 7.54282 14.9161 7.50504 14.4398C7.46748 13.9638 7.44871 13.4839 7.44871 13.0002C7.44871 12.5164 7.46748 12.0365 7.50504 11.5605C7.54282 11.0843 7.6036 10.5984 7.68737 10.1028H2.73071C2.60248 10.5557 2.50426 11.0266 2.43604 11.5155C2.3676 12.0044 2.33337 12.4993 2.33337 13.0002C2.33337 13.5011 2.3676 13.9959 2.43604 14.4848C2.50426 14.9737 2.60248 15.4446 2.73071 15.8975ZM9.68704 15.8975H16.313C16.3966 15.4019 16.4573 14.9204 16.495 14.4528C16.5326 13.9853 16.5514 13.5011 16.5514 13.0002C16.5514 12.4993 16.5326 12.015 16.495 11.5475C16.4573 11.0799 16.3966 10.5984 16.313 10.1028H9.68704C9.60348 10.5984 9.54282 11.0799 9.50504 11.5475C9.46748 12.015 9.44871 12.4993 9.44871 13.0002C9.44871 13.5011 9.46748 13.9853 9.50504 14.4528C9.54282 14.9204 9.60348 15.4019 9.68704 15.8975ZM18.3127 15.8975H23.2694C23.3976 15.4446 23.4958 14.9737 23.564 14.4848C23.6325 13.9959 23.6667 13.5011 23.6667 13.0002C23.6667 12.4993 23.6325 12.0044 23.564 11.5155C23.4958 11.0266 23.3976 10.5557 23.2694 10.1028H18.3127C18.3965 10.5984 18.4573 11.0843 18.495 11.5605C18.5326 12.0365 18.5514 12.5164 18.5514 13.0002C18.5514 13.4839 18.5326 13.9638 18.495 14.4398C18.4573 14.9161 18.3965 15.4019 18.3127 15.8975ZM17.9077 8.10283H22.4307C21.718 6.70105 20.78 5.53772 19.6167 4.61283C18.4534 3.68816 17.1085 3.05572 15.582 2.7155C16.0932 3.4915 16.5478 4.34027 16.946 5.26183C17.3445 6.18316 17.665 7.13016 17.9077 8.10283ZM10.146 8.10283H15.854C15.5445 6.98816 15.1552 5.96116 14.686 5.02183C14.2167 4.0825 13.6547 3.19583 13 2.36183C12.3454 3.19583 11.7834 4.0825 11.314 5.02183C10.8449 5.96116 10.4556 6.98816 10.146 8.10283ZM3.56937 8.10283H8.09237C8.33504 7.13016 8.6556 6.18316 9.05404 5.26183C9.45226 4.34027 9.90693 3.4915 10.418 2.7155C8.88293 3.05572 7.53593 3.69039 6.37704 4.6195C5.21793 5.54839 4.28204 6.7095 3.56937 8.10283Z\" fill=\"#FAFAFC\"><\/path><\/svg>                                                <\/span>\n                                                <span class=\"text\">\n                                                                                                            <span class=\"date\">\n                                                            Food Quality and Preference                                                        <\/span>\n                                                                                                        <span class=\"description\">\n                                                        Consumers&rsquo; sensory-based cognitions of currently available and ideal plant-based food alternatives: A survey in Western, Central and Northern Europe                                                    <\/span>\n                                                <\/span>\n                                            <\/span>\n                                            <span class=\"action\">\n                                                                                                <span class=\"icon\">\n                                                    <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                                                        <mask id=\"mask0_1261_3212\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"24\" height=\"24\">\n                                                            <rect width=\"24\" height=\"24\" fill=\"#D9D9D9\"><\/rect>\n                                                        <\/mask>\n                                                        <g mask=\"url(#mask0_1261_3212)\">\n                                                            <path d=\"M5.30775 20.5C4.80258 20.5 4.375 20.325 4.025 19.975C3.675 19.625 3.5 19.1974 3.5 18.6923V5.30775C3.5 4.80258 3.675 4.375 4.025 4.025C4.375 3.675 4.80258 3.5 5.30775 3.5H11.6152V5H5.30775C5.23075 5 5.16025 5.03208 5.09625 5.09625C5.03208 5.16025 5 5.23075 5 5.30775V18.6923C5 18.7692 5.03208 18.8398 5.09625 18.9038C5.16025 18.9679 5.23075 19 5.30775 19H18.6923C18.7692 19 18.8398 18.9679 18.9038 18.9038C18.9679 18.8398 19 18.7692 19 18.6923V12.3848H20.5V18.6923C20.5 19.1974 20.325 19.625 19.975 19.975C19.625 20.325 19.1974 20.5 18.6923 20.5H5.30775ZM9.71925 15.3345L8.6655 14.2808L17.9462 5H14V3.5H20.5V10H19V6.05375L9.71925 15.3345Z\" fill=\"#FAFAFC\"><\/path>\n                                                        <\/g>\n                                                    <\/svg>\n                                                <\/span>\n                                                External Link\n                                                                                            <\/span>\n                                        <\/a>\n                                    <\/div>\n                                            <\/div>\n                                                <\/div>\n                <\/div>\n    <\/div>","protected":false},"excerpt":{"rendered":"<p>Alors que la demande d&rsquo;alternatives alimentaires \u00e0 base v\u00e9g\u00e9tale continue de cro\u00eetre, il est essentiel de comprendre les pr\u00e9f\u00e9rences et les go\u00fbts des consommateurs pour soutenir le d\u00e9veloppement de ce<\/p>\n","protected":false},"author":6,"featured_media":8988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[166],"tags":[304],"class_list":["post-8947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-fr","tag-probiotiques"],"acf":[],"_links":{"self":[{"href":"https:\/\/saccosystem.com\/fr\/wp-json\/wp\/v2\/posts\/8947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saccosystem.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saccosystem.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saccosystem.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/saccosystem.com\/fr\/wp-json\/wp\/v2\/comments?post=8947"}],"version-history":[{"count":0,"href":"https:\/\/saccosystem.com\/fr\/wp-json\/wp\/v2\/posts\/8947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saccosystem.com\/fr\/wp-json\/wp\/v2\/media\/8988"}],"wp:attachment":[{"href":"https:\/\/saccosystem.com\/fr\/wp-json\/wp\/v2\/media?parent=8947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saccosystem.com\/fr\/wp-json\/wp\/v2\/categories?post=8947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saccosystem.com\/fr\/wp-json\/wp\/v2\/tags?post=8947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}